LetterStack builds, grows, and monetizes a portfolio of niche email newsletters. Each one targets a specific audience. Each one is a business. Together, they compound.
Every newsletter in the stack earns money from day one. No vanity metrics, just business.
Niche newsletters command $30-100+ CPM. B2B sponsors pay premium prices to reach focused, engaged audiences that trust what they read.
Smaller advertisers buy classified slots at lower price points. High volume, low friction. Fills every issue with revenue.
Deep dives, proprietary data, exclusive reports. Subscribers who want more pay monthly for content they can't get elsewhere.
Industry Dive exit
(30 newsletter portfolio)
Morning Brew exit
(single flagship)
Avg. open rates
(2025 industry data)
Median time to
first dollar earned
Find high-CPM, low-competition verticals. Validate with sponsor demand before writing a single word.
Opinionated, useful content. No AI slop. Readers stay because every issue is worth opening.
SEO landing pages, social snippets, cross-promotions. Organic first, paid after revenue.
Once Newsletter #1 hits 1,000 subscribers, spin up #2. Cross-promote. The flywheel compounds.
Morning Brew proved one newsletter can be worth $75M. Industry Dive proved a portfolio can be worth $525M. LetterStack is building the next generation of niche media, one inbox at a time.